THE FIT DAD PROJECT:

100 Days to Rebuild Your BoDY, HABITS AND MINDSET

100 Days. One proven plan.

Real accountability.

A shirtless man with muscular build and light skin, holding a kettlebell with a serious expression, standing outside on a deck with additional kettlebells lined up behind him. He is barefoot, wearing green shorts, and there is a wooden building with large glass doors behind him and greenery above.

What Results Can You Expect?

Lose UP TO 2 STONE OF FAT

Build strength and visible muscle

More energy, better sleep, less stress

A consistent routine that works in real life

Confidence, self-discipline and long-term change

Side-by-side comparison of a shirtless man before and after fitness transformation, showing weight loss and muscle definition progress.

This is the system I used to lose over 50kg and finally stay in shape.
Now I coach other dads through it—one step at a time.

Side-by-side comparison of a man before and after 8 weeks of progress, showing weight loss and muscle definition improvement.

Anyone can write you a workout.
This is about making sure you follow through.

The FIT DAD Project gives you the tools, but it’s the structure and accountability that keep you going.
When life throws curveballs, I help you stay on track.
That’s the difference.

Man lifting a weighted cylindrical bag on a gym floor, with kettlebells and dumbbells on racks behind him.

The 100 Day FIT DAD Project gives you a full system to finally stick with it.
It’s built around accountability, not willpower.

Here’s what you get:
 A full 100-day training plan (home or gym options)
Just 3 x 45-minute workouts per week
Simple, flexible nutrition guidance
Daily mindset & lifestyle prompts to shift your thinking
MONTHLY check-ins and habit reviews
Private coaching messages + community support
Real accountability—because that’s what actually drives results

Side-by-side comparison of a man's weight loss progress, showing a before photo on the left with a larger physique in a kitchen, and an after photo on the right with a muscular, leaner physique outdoors, lifting a kettlebell.

Pre-Launch offer Just £199 for the full 100 day program. NORMALLY £299. VERY LIMITED PLACES AT PRE-launch price

I was 50kg overweight.
I tried doing it alone for years—and failed every time.
What changed? I stopped winging it, and started following a system that worked.

Now I help other dads do the same.
No pressure. No perfection. Just daily action and full support.

If you’re all in—then I am too.

£299 LIMITED TIME PRE-LAUNCH offer £199

THAT’S LESS THAN £2 PER DAY!

STILL HAVE QUESTIONS?

BOOK A FREE 15 MINUTE STRATEGY CALL

Contact me.

Whatever stage you’re at in your health and fitness journey, it’s what you do next that matters. Sending an enquiry using the form below is the next step.